Why “Secret Sauce” in SEO Is a Red Flag (and What to Look For Instead)
Some SEO agencies claim to have a “secret sauce” that makes them different. Spoiler: it’s usually just a sales gimmick.
Here’s why you should avoid anyone who hides behind vague promises instead of explaining exactly what they’ll do for you.
What Do SEOs Actually Do All Day? (Plus a Tangent About PBNs & Link Juice)
Running an SEO agency doesn’t mean you follow a rigid schedule or wake up at 4am.
Here’s a transparent look at what my days really look like, what “doing SEO” actually means, and a breakdown on outbound links and PBNs for those who care about link juice.