Insights & Strategy
Cut through the noise.
Practical SEO insights for founders, marketers, and teams that want clarity.
Featured
Everyone’s asking if AI is the end of SEO.
Here’s the honest answer — and what most people (and agencies) are getting completely wrong.
“Can you check out my website?”
Sure, but real SEO takes time. A quick glance won’t uncover the blind spots that are hurting your visibility. If someone hands you an answer right away, they’re skipping the work.
Think your competitors play fair? Think again.
Negative SEO is real, and it’s ugly. From fake backlinks to reputation hits, some people will do anything to sabotage your rankings. Learn how to spot the signs, and what you can do to protect your site.
Search engine behavior can feel like nonsense until you understand the logic behind it.
If your rankings seem to bounce, dip, or stall, it doesn’t mean your SEO is broken. It might even mean it’s working.
Here’s why boring, consistent effort often beats flashy quick wins.
Domain Rating isn’t SEO.
It’s just a guess.. a proprietary metric that’s often misunderstood or misused. Here’s what it is, what it isn’t, and why real authority goes deeper.
Is your agency selling you snake oil?
Unpack the common sales gimmicks, learn how to spot the red flags, and what to look for in a transparent, results-driven SEO partnership.
Spoiler: Boring SEO often outperforms their hype.
There’s no magic SEO formula.
Discover the four core factors every site needs, everything else is noise.
Bonus: How to ask an agency the right questions before you sign on.
Content isn’t king. Authority is.
Most agencies sell you on content-first strategies; I’ll show you why real SEO success lives in strategic link building and trust signals.