SEO & Digital Visibility Services

Clear strategy.
Practical execution.
No fluff.

I help founders and businesses improve how they show up online — and how they convert the attention they earn.

Whether you’re trying to be found locally, fix what’s broken, or scale a referral-based system, we’ll start with clarity and move fast.

I help businesses make SEO make sense

Not as a silver bullet, but as a disciplined framework for visibility, discovery, and growth.

My approach uses technical foundations, content strategy, keyword intelligence, and analytics to get you in front of the right people at the right time. SEO is about earning attention — not gaming an algorithm. I focus on long-term impact, not short-term hacks.

There are a lot of conflicting philosophies around SEO: content-first, tech-first, link-first — but the truth is, no single lever drives growth alone. Real SEO performance comes from aligning infrastructure, strategy, and execution across multiple fronts.

My philosophy blends the four dominant schools of thought:

  • Content SEO — writing with purpose, clarity, and intent to serve.

  • Technical SEO — ensuring your site is accessible, fast, and structured for search engines.

  • Macro SEO — looking at the big picture: traffic sources, internal architecture, topical coverage, and authority shaping.

  • Strategic SEO — grounding every tactic in audience understanding, journey mapping, and business outcomes.

What I bring to the table:

  • A keyword universe shaped by customer behavior, competitor activity, and marketplace trends.

  • Content architecture that supports relevance, discoverability, and sustained topical authority.

  • A performance mindset, where A/B testing, analytics, and iteration inform every step.

  • No fluff, no black box — just clear, methodical work focused on visibility and conversions.

SEO doesn’t guarantee success — and anyone who promises #1 rankings is selling snake oil.

However, when paired with a strong value proposition and a compelling user experience, SEO can unlock genuine growth.
It gets people to the door. You still need to give them a reason to walk in.

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    SEO Audits & Digital Strategy

    You can’t fix what you don’t understand.

    I start with a tactical audit of your current visibility: what’s helping, what’s hurting, and what’s missing. Then we prioritize what will move the needle, fast.

    Deliverables may include:

    On-page SEO updates (titles, headers, internal linking)

    Technical fixes (indexing, sitemaps, crawl issues)

    Competitive visibility insights

    Actionable roadmap with plain-language guidance

    Ideal for: websites that aren’t ranking, or businesses relying too much on paid ads.

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    Local Visibility & Optimization

    If you’re in a competitive region, city, or neighborhood, you need to dominate the map. I help you tighten your Google Business Profile, align on-site signals with your location, and increase trust with clients through reviews and content.

    Deliverables may include:

    Google Business Profile overhaul

    Local schema + site structure review

    Location-driven content guidance

    Review generation strategy

    Ideal for: clinics, service providers, and local businesses getting drowned out online.

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    Growth Strategy & Execution

    You know your offer works, but something’s getting in the way of traction. I audit your referral loops, client journey, and digital ecosystem to identify bottlenecks and simplify the path to action.

    Deliverables may include:

    Funnel review (site, forms, referrals, conversion)

    Attribution + analytics setup

    Automation / CRM alignment

    Website copy or messaging updates

    Ideal for: businesses with traction but inconsistent growth or unclear data.

Let’s Turn Visibility Into Momentum

Whether you’re trying to fix what’s broken, grow beyond referrals, or just be easier to find — I’ll meet you where you are.