Snake Oil Metrics
Affiliate marketers sell promises they can’t keep. Some SEO agencies sell the same thing in a different wrapper.
Here’s how to spot the red flags, and why boring SEO is often the best SEO.
The 4 Things You Actually Need to Rank in Google
Here’s the truth: There are only four things that really matter when it comes to ranking in search.
Everything else is noise.
Content Isn’t King.
It’s a phrase used by SEO agencies, content marketers, and self-proclaimed gurus across the internet.
It sounds smart. It feels intuitive. But here’s the problem:
It’s dead wrong.